haku: @author Kumar, N. / yhteensä: 20
viite: 2 / 20
| Tekijä: | Kumar, N. Linguri, S. |
| Otsikko: | Fashion sense |
| Lehti: | Business Strategy Review
2006 : VOL. 17:4, p. 80-84 |
| Asiasana: | fashions industry retailing brands supply chain |
| Kieli: | eng |
| Tiivistelmä: | This article presents the success stroy of Spanish retailer Zara. The unique approach to supply chain management, offering, and brand management play a key role in Zara's success. |
SCIMA