haku: @indexterm PROFESSIONAL MARKETING / yhteensä: 20
viite: 18 / 20
| Tekijä: | Ruekert, R. W. Walker, O. C. |
| Otsikko: | Marketing's interaction with other functional units : a conceptual framework and empirical evidence. |
| Lehti: | Journal of Marketing
1987 : JAN, VOL. 51:1, p. 1-19 |
| Asiasana: | PROFESSIONAL MARKETING JOB CONTENT EMPLOYEE COMMUNICATION MANAGERS |
| Kieli: | eng |
| Tiivistelmä: | A framework is developed for examining how and why marketing personnel interact with personnel in other functional areas in planning,implementing and evaluating marketing activities. Building on theoretical developments from social systems theory and resource dependence models,a general framework is provided that can be used to understand such interaction across different types of marketing positions. A partial test of this framework based on the responses of 151 managers in three different divisions of a Fortune 500 firm shows preliminary support for the propositions developed. |
SCIMA