haku: @indexterm PROFESSIONAL MARKETING / yhteensä: 20
viite: 17 / 20
| Tekijä: | Sharma, D. D. Johanson, J. |
| Otsikko: | Technical consultancy in internationalisation. |
| Lehti: | International Marketing Review
1987 : WINTER, VOL. 4:4, p. 20-29 |
| Asiasana: | INTERNATIONAL MARKETING PROFESSIONAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | An analysis of the internationalisation of technical consultancy firms as a service industry, based on two Swedish case studies, related to their networks of relationships with other firms and the critical role of their marketing. An outline of a strategy development procedure in three steps. Psychic distance and technical consultancy (TC) firms; the establishment chain; and the internationalisation of external relationships. Two Tables cover foreign activity and geographical distribution of the first foreign clients. |
SCIMA