haku: @author Darwent, C. / yhteensä: 20
viite: 13 / 20
| Tekijä: | Darwent, C. |
| Otsikko: | Northern good scents *PARFUMS L'AROME |
| Lehti: | Management Today
1990 : JUN, p. 86-88 |
| Asiasana: | PERFUMERY INDUSTRY RETAILING DIRECT SELLING |
| Kieli: | eng |
| Tiivistelmä: | The new company, Parfums L'Arome owes its success to direct selling of a generalically-named, cosmetics. The company has a sales system, derived from the Harvard-engineered, multi-level marketing programme. In this system specific wholesale profit rates have been established for its salespeople - 23 p.c. - 45 p.c. in L'Arome's case - according to turnover. Thanks to clever warehousing L'Arome can guarantee distributors that their orders will be filled within 72 hours. Barcoding of orders and streamlining of dispatch lines keeps the company's inventory admirably trim. The venture in the USA marks the culmination of the firm's plans for expansion. |
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