haku: @indexterm PROFESSIONAL MARKETING / yhteensä: 20
viite: 13 / 20
| Tekijä: | Kaldenberg, D. O. Becker, B. W. |
| Otsikko: | Research on attitudes of professionals toward advertising: A methodological caveat. |
| Lehti: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3 p. 17-23 |
| Asiasana: | INDUSTRIAL ADVERTISING PROFESSIONAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA