haku: @indexterm PROFESSIONAL MARKETING / yhteensä: 20
viite: 11 / 20
| Tekijä: | Kambly, O.A. |
| Otsikko: | Eine starke Marke ist eine enge Freundschaft in der Beziehungs-Phantasie einer Vielzahl von Kunden in gleicher Beduerfnis-Konstellation |
| Lehti: | Marketing Journal
1991 : FEB/MAR, VOL. 24:1, p.8-15 |
| Asiasana: | MARKETING CLIENTS PROFESSIONAL MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author, a famous marketing expert attempts to describe what the characteristics of a storng trade mark are. He calls it a strong friendship among masses of clients of the same need constellation. The marketing managers must answer the questions which capabilities are to be needed in the future and what their strong sides are. |
SCIMA