haku: @indexterm Company failures / yhteensä: 200
viite: 38 / 200
Tekijä: | Koch, H. |
Otsikko: | Die Ruine lebt (A bankrupt firm is revived) |
Lehti: | Manager Magazin
1991 : VOL. 21:12, p. 252-259 |
Asiasana: | COMPANY FAILURES |
Kieli: | ger |
Tiivistelmä: | This is the story of Friedrichsfeld AG in Mannheim, a ceramics and plastic manufacturer. The monopolist famous for his slate waterpipes lost all its market to plastic manufacturers. How Friedrich Reutner saved the firm by converting it into a flexible niche market producer. |
SCIMA