haku: @indexterm TELEVISION INDUSTRY / yhteensä: 201
viite: 13 / 201
| Tekijä: | Kastenholz, J. Young, C. Kerr, G. |
| Otsikko: | Does day-after recall testing produce vanilla advertising? |
| Lehti: | Admap
2004 : JUN, VOL. 39:6 (451), p. 34-36 |
| Asiasana: | advertising television industry |
| Kieli: | eng |
| Tiivistelmä: | What can be assumed by pre-tests of advertisements? This article provides comparisons that show how methods and metrics differ. |
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