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| Tekijä: | Golden-Biddle, K. Locke, K. |
| Otsikko: | Appealing work: an investigation of how ethnographic texts convince |
| Lehti: | Organization Science
1993 : NOV, VOL. 4:4, p. 595-616 |
| Asiasana: | QUALITATIVE RESEARCH ORGANIZATIONS SCIENCE |
| Kieli: | eng |
| Tiivistelmä: | This paper examines how written research accounts based on ethnography appeal to readers to find them convincing. In particular, it highlights the role of rhetoric in the readers' interaction with and interpretation of the accounts. Extending relevant work in the literatures of organization studies, anthropology and literary criticism, the paper develops three dimensions - authenticity, plausibility and criticality - central to the process of convincing. |
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