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| Tekijä: | Griffin, M. Babin, B. Attaway, J. |
| Otsikko: | Anticipation of injurious consumption outcomes and its impact on consumer attributions of blame |
| Lehti: | Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 314-327 |
| Asiasana: | MARKETING CONSUMERS SCIENCE |
| Kieli: | eng |
| Tiivistelmä: | The role of expectations in consumer evaluation of outcomes is widely applied in the study of consumers' post-purchase evaluations. However, the evaluative consequence of relatively unexpected outcomes has received little attention. This study discusses the importance of infrequently occurring negative outcomes in consumer evaluations and then tests the role of their forseeability in an attributional model. Results suggest that the extent to which a consumer anticipates negative product use outcomes plays an important role in mediating attributions for that outcome to the marketer. |
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