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| Tekijä: | Addis, M. Podesta, S. |
| Otsikko: | Long life to marketing research: a postmodern view |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:3-4, p. 386-412 |
| Asiasana: | Market research Science |
| Vapaa asiasana: | Epistemology Postmodernism |
| Kieli: | eng |
| Tiivistelmä: | This article aims at interpreting the epistemology of marketing. The study examines several research questions, proposing some initial reflections concerning their impact on marketing. This paper takes apart the philosophical roots of postmodernism, in order to understand its impact on postmodern marketing better. |
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