haku: @indexterm Petroleum Industry / yhteensä: 202
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| Tekijä: | Knowlton, C. |
| Otsikko: | Shell gets rich by beating risk |
| Lehti: | Fortune
1991 : AUG 26, No.17, p.51-53 |
| Asiasana: | MANAGEMENT PETROLEUM INDUSTRY CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The Royal Dutch/Shell group is the world's largest oil company. This article tells us how they cope with global instability and how they prepare for the unexpected. They use three lines of defense: geographical diversification , sensible product diversification and speed in adapting to change. They encourage individual initiative. They simulate supply disruptions and prepare for all possibilities. All these and a very efficient committee of managing directors keep the company going. |
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