haku: @journal_id 37 / yhteensä: 2040
viite: 31 / 2040
| Tekijä: | Moon, Y. |
| Otsikko: | Don't just do something, stand there! |
| Lehti: | Harvard Business Review
2004 : MAR, VOL. 82:3, p. 16-17 |
| Asiasana: | Markets Consumers Product development Innovation |
| Kieli: | eng |
| Tiivistelmä: | The strategy boils down to knowing the difference between what the product is and what consumers expect it to be. Sony's USD 1.500 pet robot is virtually useless - which explains why it's such a big hit. |
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