haku: @journal_id 37 / yhteensä: 2040
viite: 30 / 2040
| Tekijä: | Fryer, B. (et al.) |
| Otsikko: | The Micromanager |
| Lehti: | Harvard Business Review
2004 : SEP, VOL. 82:9, p. 31-34, 36-38, 40 |
| Asiasana: | Executives Management Marketing Case studies |
| Kieli: | eng |
| Tiivistelmä: | George Latour bends over backward to coach his marketing director, but she considers his management style oppressive. Can they find a way to cooperate? This article presents a fictional case study discussing the dilemma of engineering executive G. Latour in coaching his new marketing director. Experts offer advice on the case. |
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