haku: @journal_id 37 / yhteensä: 2040
viite: 24 / 2040
| Tekijä: | Thomas, D.A. |
| Otsikko: | Diversity as strategy |
| Lehti: | Harvard Business Review
2004 : SEP, VOL. 82:9, p. 98-108 |
| Asiasana: | Human resource management Employees Diversity Culture Markets Companies Case studies USA |
| Kieli: | eng |
| Tiivistelmä: | IBM expanded minority markets dramatically by promoting diversity (henceforth as: div.) in its own workforce. The objective was to make div. a market-based issue due to IBM's markets diversity and their multicultural nature. The result: a virtuous circle of growth and progress. |
SCIMA