haku: @indexterm MARKETING MIX / yhteensä: 205
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| Tekijä: | Vilcassim, N. J. Kadiyali, V. Chintagunta, P. K. |
| Otsikko: | Investigating dynamic multifirm market interactions in price and advertising. |
| Lehti: | Management Science
1999 : APR, VOL. 45:4, p. 499-518 |
| Asiasana: | Marketing research Advertising research Marketing mix Econometric models |
| Vapaa asiasana: | Competitive interactions |
| Kieli: | eng |
| Tiivistelmä: | The authors formulate in this paper a game-theoretic model of firm interaction to analyze the dynamic price and advertising competition among firms in a given product market. They specify and estimate a fully structural econometric model for three firms constituting a distinct sub-market withing a personal-care product category, and estimate the demand and competitive interaction parameters. |
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