haku: @indexterm VALUE ADDED / yhteensä: 205
viite: 24 / 205
| Tekijä: | Bunn, C. Banks, J. |
| Otsikko: | Promotions: adding value or driving sales? |
| Lehti: | Admap
2004 : JUN, VOL. 39:6, (451), p. 20-23 |
| Asiasana: | marketing sales promotion value added Europe |
| Kieli: | eng |
| Tiivistelmä: | It is shown in this paper how promotions fit in to manufacturers' strategies across Europe, and how results can be evaluated. |
SCIMA