haku: @journal_id 495 / yhteensä: 2061
viite: 234 / 2061
| Tekijä: | Reber, R. |
| Otsikko: | Unbewussten Prozessen auf der Spur |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1994 : JUL-AUG, VOL. 63:7/8, p. 48-50 |
| Asiasana: | PSYCHOLOGY CONSUMER BEHAVIOUR LEARNING |
| Kieli: | ger |
| Tiivistelmä: | Why is it that we find a certain motor car fantastic, whereas we would never purchase another make? Why do we know suddenly what we have to do in certain situations, but cannot explain the reason why? Our choice appears either illogical or stupid to us. Sometimes it is beneficial, but it can also really lead us up the garden path. These circumstances are being investigated experimentally by psychologists |
SCIMA