haku: @journal_id 495 / yhteensä: 2061
viite: 171 / 2061
| Tekijä: | Frohofer, F. |
| Otsikko: | Am Beispiel Merkur: Durchdachte Strategien als Chance! |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:7-8, p. 64-68 |
| Asiasana: | BUSINESS POLICY CORPORATE PLANNING WHOLESALING RETAILING |
| Kieli: | ger |
| Tiivistelmä: | A company of long-standing in Berne has increased its net sales 19 times over since 1984, the cash-flow by a factor of 25 and the net profit by a factor of 50. What is the secret behind this? A long-term strategy which has only had to be changed to an insignificant extent up to now. |
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