haku: @author Schmidt, R. / yhteensä: 21
viite: 11 / 21
| Tekijä: | Vignali, C. Schmidt, R. |
| Otsikko: | Proposed entry into the German market (Tiara paints) |
| Lehti: | Management Decision
1994 : VOL. 32:3, p. 29-33 |
| Asiasana: | GERMANY UNITED KINGDOM MARKETING MIX |
| Kieli: | eng |
| Tiivistelmä: | Tiara Paints are a large UK paint manufacturer with a strong worldwide presence. Tiara supply a third of all UK exports of decorative paint. Their strongest export market is the Far East, followed by the Western European market in second place. The Tiara board is determined to make a success of opening up and developing the German market. A working party has therefore been set up to investigate the German competitive environment and ti come up with a viable proposal for developing this market. The findings of the working party are presented in the following report. |
SCIMA