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| Tekijä: | Herbig, P. Milewicz, J. |
| Otsikko: | To be or not to be... credible that is: a model of reputation and credibility among competing firms |
| Lehti: | Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 24-33 |
| Asiasana: | CORPORATE IMAGE COMPANIES COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Reputation and credibility are concepts familiar to us all. Examples include whether to believe the product claims made by a manufacturer's advertising, credit check/ verification for a new account, or whether to believe delivery dates or claims made by a vendor. The objective of this article is to quantify the relationship between reputation and credibility and to quantitatively describe the different effects of credibility transactions on the reputation and credibility of the signalling firm. This article provides a quantitative dimension to these two constructs. |
SCIMA