haku: @author Dutta, S. / yhteensä: 21
viite: 8 / 21
| Tekijä: | Dutta, S. |
| Otsikko: | Success in high-technology markets: is marketing capability critical? |
| Lehti: | Marketing Science
1999 : VOL. 18:4, p. 547-568 |
| Asiasana: | MARKETING RESEARCH HIGH TECHNOLOGY MARKET ORIENTATION |
| Kieli: | eng |
| Tiivistelmä: | The authors propose a conceptual framework - with the resource-based view (RBV) of the firm as its theoretical underpinning - to explain interfirm differences in firms' profitability in high-technology markets in terms of differences in their functional capabilities. Specifically, they suggest that marketing, R&D, and operations capabilities, along with interactions among these capabilities, are important determinants of relative financial performance within the industry. |
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