haku: @author Watson, J. / yhteensä: 21
viite: 9 / 21
| Tekijä: | Watson, J. Wright, K. |
| Otsikko: | Consumer ethnocentrism and attitudes toward domestic and foreign products |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:9/10, p. 1149-1166 |
| Asiasana: | CONSUMER BEHAVIOUR CULTURE MARKETING |
| Kieli: | eng |
| Tiivistelmä: | The paper investigates the relationship between consumer ethnocentrism and consumer attitudes toward foreign manufactured products in product categories in which domestic alternatives are not available. Such decision situations are common for consumers in many smaller countries throughout Europe, and thus important for marketing managers to understand. It was hypothesized that individuals with high level of consumer ethnocentrism would have more favorable attitudes toward products from culturally similar countries. |
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