haku: @indexterm aircraft industry / yhteensä: 210
viite: 47 / 210
Tekijä: | Philling, M. |
Otsikko: | Identity parade |
Lehti: | Airline Business
2001 : APR, VOL. 17:4, p. 66-71 |
Asiasana: | Brands Design management Aircraft industry Alliances |
Kieli: | eng |
Tiivistelmä: | In an increasingly brand-aware world, airlines are wondering how their image should evolve as markets change and how they can ally their brands with those of alliances. |
SCIMA