haku: @indexterm aircraft industry / yhteensä: 210
viite: 47 / 210
| Tekijä: | Philling, M. |
| Otsikko: | Identity parade |
| Lehti: | Airline Business
2001 : APR, VOL. 17:4, p. 66-71 |
| Asiasana: | Brands Design management Aircraft industry Alliances |
| Kieli: | eng |
| Tiivistelmä: | In an increasingly brand-aware world, airlines are wondering how their image should evolve as markets change and how they can ally their brands with those of alliances. |
SCIMA