haku: @indexterm INTEGRATION / yhteensä: 210
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| Tekijä: | Kahn, K. B. |
| Otsikko: | Market orientation, interdepartmental integration, and product development performance |
| Lehti: | Journal of Product Innovation Management
2001 : SEP, VOL. 18:5, p. 314-323 |
| Asiasana: | INTEGRATION MARKET ORIENTATION PERFORMANCE APPRAISAL PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Addressed in this article is whether market orientation and interdepartmental integration both equally influence product development performance, whether one of these constructs is more influential than the other, and whether such influence is dependent on the type of department being examined? |
SCIMA