haku: @indexterm INTEGRATION / yhteensä: 210
viite: 105 / 210
| Tekijä: | Wood, J. |
| Otsikko: | The impact of technology on integrated marketing |
| Lehti: | Admap
2005 : VOL. 40:3, p. 47-49 |
| Asiasana: | Communication Customer relationship management (CRM) Integration Internet Marketing management Technology |
| Kieli: | eng |
| Tiivistelmä: | The article discusses how the internet has enabled genuinely integrated communication programmes and real CRM. The author reviews the history and future of marketing communications among the development of internet. |
SCIMA