haku: @indexterm Media research / yhteensä: 210
viite: 29 / 210
| Tekijä: | McConochie, R. |
| Otsikko: | The difficult balance of media measurement |
| Lehti: | Admap
2005 : VOL. 40:4, p. 24-27 |
| Asiasana: | Marketing research Measurement Media research |
| Kieli: | eng |
| Tiivistelmä: | The article describes how a project called Apollo can revolutionise media measurement. It looks at the measurement from all the different angles: from consumer, media and buying perspective. |
SCIMA