haku: @indexterm Media research / yhteensä: 210
viite: 28 / 210
| Tekijä: | Elms, S. Svendesen, J. |
| Otsikko: | The mind, the brain and the media |
| Lehti: | Admap
2005 : VOL. 40:4, p. 28-31 |
| Asiasana: | Creativity Consumer behaviour Media research Psychology |
| Kieli: | eng |
| Tiivistelmä: | The article shows how modern psychology can inform thinking for media and creative strategies. It discusses the dual processing continuum and the hierarchies of response. |
SCIMA