haku: @indexterm Media research / yhteensä: 210
viite: 25 / 210
Tekijä: | Eddleston, N. |
Otsikko: | Outdoor: a channel growing in importance |
Lehti: | Admap
2005 : VOL. 40:4, p. 52-54 |
Asiasana: | Advertising Media research Outdoor advertising |
Kieli: | eng |
Tiivistelmä: | The article outlines the ways in which out-of-home advertising is becoming the major mass-audience medium. |
SCIMA