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| Tekijä: | Parekh, K. |
| Otsikko: | Supermarket media: the new 'new media'? |
| Lehti: | Admap
2005 : VOL. 40:4, p. 56-57 |
| Asiasana: | Advertising Media research Media selection |
| Vapaa asiasana: | point-of purchase |
| Kieli: | eng |
| Tiivistelmä: | The article show why today's point-of-purchase media are attracting advertisers. It explaines why multiple touchpoints are important to the customer experience and how with better media planning and customer feedback you can create a better impact. |
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