haku: @indexterm DIRECT SELLING / yhteensä: 210
viite: 4 / 210
| Tekijä: | White, R. |
| Otsikko: | It's all about relationships, stupid! |
| Lehti: | Admap
2005 : VOL. 40:6, p. 20-21 |
| Asiasana: | Customer relationship management (CRM) Direct selling Marketing management |
| Kieli: | eng |
| Tiivistelmä: | The article discusses customer relationship management and some of it's elements. It starts by revealing the history of CRM and then continues to the present especially concentrating to direct marketing. |
SCIMA