haku: @indexterm INTEGRATION / yhteensä: 210
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| Tekijä: | |
| Otsikko: | Beyond media? |
| Lehti: | Admap
2004 : VOL. 39:9, p. 125 |
| Asiasana: | Integration Marketing management Media research |
| Kieli: | eng |
| Tiivistelmä: | The article is a pretext for a series of articles concerning new forms of media. The main idea is that 'everything is advertising' and with that the media selection has increased rapidly. It requires integrated communications and for that it is necessary to understand exactly what each of the various possible channels or media can contribute to the brand's objectives. |
SCIMA