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| Tekijä: | Davis, A. |
| Otsikko: | Media effects and the active elite audience: A study of communications in the London Stock Exchange |
| Lehti: | European Journal of Communication
2005 : SEP, VOL. 20:3, p. 303-326 |
| Asiasana: | Communication Investment Media research Stock exchanges Trading United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses the effect of communications on investor behaviour and trading patterns in the London Stock Exchange (LSE). Firstly the wild trading patterns occuring in stock markets indicate that there must be powerful media effects in action. Second, the audience observed consist of elite, that most actively consumes its media and is only seldom investigated in studies of media effects. The empirical data is collected from interviews with elite fund managers at the LSE. |
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