haku: @indexterm INTEGRATION / yhteensä: 210
viite: 112 / 210
| Tekijä: | Fox, N. |
| Otsikko: | Is there a framework for integration? |
| Lehti: | Admap
2004 : NOV, VOL. 39:10 (455), p. 39-41 |
| Asiasana: | communication integration marketing |
| Kieli: | eng |
| Tiivistelmä: | It is not easy to integrate communications. This paper offers a way for looking at it that can guide priorities, budgets and planning. |
SCIMA