haku: @indexterm INTEGRATION / yhteensä: 210
viite: 112 / 210
Tekijä: | Fox, N. |
Otsikko: | Is there a framework for integration? |
Lehti: | Admap
2004 : NOV, VOL. 39:10 (455), p. 39-41 |
Asiasana: | communication integration marketing |
Kieli: | eng |
Tiivistelmä: | It is not easy to integrate communications. This paper offers a way for looking at it that can guide priorities, budgets and planning. |
SCIMA