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| Tekijä: | Tench, R. Bowd, R. Jones, B. |
| Otsikko: | Perceptions and perspectives: corporate social responsibility and the media |
| Lehti: | Journal of communication management
2007 : VOL. 11:4 p. 348-370 |
| Asiasana: | perception corporate responsibility information media research |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to develop understanding of Corporate Social Responsibility (CSR) and the Media. The authors report in this paper on varying media interpretations, perspectives and perceptions of CSR and how these factors are prone to alter and change in part depending on the perceived definition and issue(s) examined. The paper finds that while media is open to positive news coverage on CSR; most often the CSR issues reported are negative and in tone and the tension to the Corporate Social Irresponsibility (CSI) |
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