haku: @indexterm GEARING / yhteensä: 211
viite: 64 / 211
| Tekijä: | Hamel, G. Prahalad, C. K. |
| Otsikko: | Strategy as stretch and leverage |
| Lehti: | Harvard Business Review
1993 : MAR-APR, VOL. 71, p. 75-84 |
| Asiasana: | STRATEGY GEARING COMPETITIVENESS |
| Kieli: | eng |
| Tiivistelmä: | The article argues that competitiveness is born in the gap between a company's resources and its managers goals. The notion of strategy as stretch helps to bridge the gap between those who see strategy as no more than a pattern in a stream of incremental decisions. Strategy as stretch recognizes the essential paradox of competition: leadership cannot be planned for, but neither can it happen without a grand and well-considered aspiration. The essential element of the new strategy frame is an aspiration that creates by design a chasm between ambition and resources. |
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