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| Tekijä: | Kustin, R. |
| Otsikko: | A cross-cultural study of a global product in Israel and Australia |
| Lehti: | International Marketing Review
1993 : VOL. 10:5, p. 4-13 |
| Asiasana: | AUSTRALIA GLOBAL MARKETING ISRAEL MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to make an attempt at empirically investigating the theory that a global product is perceived equally in diverse markets. The present study examines consumers' perceptions of brand recognition, price and preference for a non-durable brand name product. For this purpose, a test was devised to investigate these three variables in diverse markets: Israel and Australia. In this study private consumption expenditure per capita, per capita consumption of major consumer items, national GNP and culture are considered. |
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