haku: @indexterm GEARING / yhteensä: 211
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| Tekijä: | Maruca, R. |
| Otsikko: | The right way to go global: an interview with whirlpool CEO David Whitwam |
| Lehti: | Harvard Business Review
1994 : MAR-APR, p. 134-145 |
| Asiasana: | ENTERPRISE GEARING ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Being an international company - selling globally, having global brands or operations in different countries - isn't enough. Everybody is talking about going global, but hardly anyone understands what that means, says David R. Whitwam, the 51-year-old chairman and CEO of the Whirlpool Corporation. He discusses the lessons Whirlpool has learnt - and continues to learn - with HBR associate editor Regina Fazio Maruca at a company headquarters in Beta Harbor , Michigan. |
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