haku: @indexterm BRAND NAMES / yhteensä: 212
viite: 113 / 212
| Tekijä: | Miracle, G. E. Chang, K. Y. Taylor, C. R. |
| Otsikko: | Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials. |
| Lehti: | International Marketing Review
1992 : VOL. 9:4, p. 5-17 |
| Asiasana: | TELEVISION ADVERTISING CULTURE INTERNATIONAL MARKETING BRAND NAMES KOREA USA |
| Kieli: | eng |
| Tiivistelmä: |
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