haku: @indexterm BRAND NAMES / yhteensä: 212
viite: 113 / 212
Tekijä: | Miracle, G. E. Chang, K. Y. Taylor, C. R. |
Otsikko: | Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials. |
Lehti: | International Marketing Review
1992 : VOL. 9:4, p. 5-17 |
Asiasana: | TELEVISION ADVERTISING CULTURE INTERNATIONAL MARKETING BRAND NAMES KOREA USA |
Kieli: | eng |
Tiivistelmä: |
SCIMA