haku: @indexterm BRAND NAMES / yhteensä: 212
viite: 147 / 212
| Tekijä: | Gordon, W. Corr, D. |
| Otsikko: | The space between words: the application of a new model of communication to quantitative brand image measurement |
| Lehti: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434 |
| Asiasana: | BRAND NAMES CONSUMER ATTITUDES PRODUCT IMAGE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA