haku: @indexterm INVESTMENT / yhteensä: 2128
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Tekijä:Finucane, M.L.
Otsikko:Mad cows, mad corn & mad money: applying what we know about the perceived risk of technologies to the perceived risk of securities
Lehti:Journal of Psychology and Financial Markets
2002 : VOL. 3:4, p. 236-243
Asiasana:Investment
Perception
Risk
Securities
Kieli:eng
Tiivistelmä:Lessons learned from studies on the perceived risk of technologies and activities (such as eating British beef or genetically modified food) are applied to the perceived risk of securities. How investors may be affected by qualitative dimensions of risk, affect and imagery, and socio-political attitudes and values, are highlighted.
SCIMA tietueen numero: 244134
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