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| Tekijä: | Bayus, B. |
| Otsikko: | Optimal pricing and product development policies for new consumer durables |
| Lehti: | International Journal of Research in Marketing
1994 : JUN, VOL. 11:3, p. 249-259 |
| Asiasana: | PRICING CONSUMER DURABLES PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Modelling efforts have generally assumed that learning involved with product development only affects a firm's cost function. However, post-introduction product improvements also have an impact on demand. In this paper a model for new product demand is developed by incorporating the dynamic effects of incremental product improvements and price. If demand is very sensitive to product enhancements, then optimal prices are declining over time. |
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