haku: @indexterm consumer durables / yhteensä: 213
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Tekijä: | Kamakura, W. A. Balasubramanian, S. K. |
Otsikko: | Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models. |
Lehti: | International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13 |
Asiasana: | NEW PRODUCTS CONSUMER DURABLES PRICING CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: |
SCIMA