haku: @indexterm POSITIONING / yhteensä: 214
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| Tekijä: | Colbert, F. |
| Otsikko: | The Sydney Opera House: An Australian icon |
| Lehti: | International Journal of Arts Management
2003 : WINTER, VOL: 5:2, p. 69-77 |
| Asiasana: | Arts management Human resource management Brands Positioning Australia |
| Kieli: | eng |
| Tiivistelmä: | The Sydney Opera House (SOH) is world famous for its architecture and location in Australia. The challenge set by the SOH director Michael Lynch is to make the SOH a good place to work with employees dedicated to customer service. Another aim is to develop SOH brand and to position it internationally. |
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