haku: @indexterm POSITIONING / yhteensä: 214
viite: 26 / 214
| Tekijä: | McGuinness, T. Morgan, R. Strong, C. |
| Otsikko: | Product-market positioning and prospector strategy : an analysis of strategic patterns from the resource-based perspective |
| Lehti: | European Journal of Marketing
2003 : VOL 37:10, p. 1409-1439 |
| Asiasana: | COMPETITIVE ADVANTAGE EVALUATION MARKETING STRATEGY POSITIONING |
| Kieli: | eng |
| Tiivistelmä: | This article offers a firm-level approach in examining which different types of firms usually compete. Article also exposes background of strategic market positioning and presents analyses of generated data from high technology. |
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