haku: @indexterm POSITIONING / yhteensä: 214
viite: 23 / 214
Tekijä: | Fiegenbaum, Avi Lavie, D. Shoham, A. |
Otsikko: | The competitive positioning of foreign MNEs in domestic markets: theoretical extensions and evidence from the Israeli market |
Lehti: | Management International Review
2004 : VOL. 44:3, p. 261-284 |
Asiasana: | Multinational companies Competition Positioning Domestic trade |
Kieli: | eng |
Tiivistelmä: | The paper offers a model of the competitive positioning of foreign MNEs (FMNEs) in less developed countries. The model acknowledges that FMNEs and their domestic counterparts engage in strategic interactions and reference-points positioning with the objective of maximizing customers' satisfaction, and that customers respond to this strageic behavior. |
SCIMA