haku: @indexterm POSITIONING / yhteensä: 214
viite: 21 / 214
| Tekijä: | Williams, T. |
| Otsikko: | Practising what you preach |
| Lehti: | Admap
2004 : VOL. 39:11, p. 44-46 |
| Asiasana: | Advertising agencies Brands Positioning |
| Kieli: | eng |
| Tiivistelmä: | The article argues that advertising agencies need to think harder about how their position themselves in order to be effective marketers of their services. |
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