haku: @indexterm POSITIONING / yhteensä: 214
viite: 11 / 214
| Tekijä: | Chacko, H.E. Marcell, M.H. |
| Otsikko: | Repositioning a tourism destination: the case of New Orleans after Hurricane Katrina |
| Lehti: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 223-235 |
| Asiasana: | crises tourism tourist industry positioning marketing USA |
| Vapaa asiasana: | hurricane |
| Kieli: | eng |
| Tiivistelmä: | This article approaches the question of tourism destination positioning from a post-disaster marketing perspective. The authors examine the effectiveness of recovery marketing strategies through the analysis of case Hurricane Katrina. The paper outlines the tourism industry and infrastructure of New Orleans before and after the hurricane. The conclusions of the paper highlight the importance of positive publicity in the recovering process. |
SCIMA