haku: @indexterm PRODUCT LIFE CYCLE / yhteensä: 215
viite: 27 / 215
| Tekijä: | Hao, Xuguang |
| Otsikko: | On sales operation strategies at every stage of the product life cycle (original in Chinese) |
| Lehti: | Management World (c)
1999 : 1, p.176-180 |
| Asiasana: | PRODUCT LIFE CYCLE MARKETING |
| Kieli: | chn |
| Tiivistelmä: | The product life cycle comprises four stages. 1. Strategies at the stage of introduction. At this stage such things as the orientation of your products, the time for goods to be put on the market, effective sales channels and prices must be firmly and accurately decided. 2.Strategies at the stage of growth. You should consolidate , strengthen and expand the market, improve the design of products, expand their functions and increase the commercial networks, shift from "the famous brand-centered " to "the reliability-centered " and so on 3. Strategies at the stage of maturity. The enterprises should lay stress on the "pioneering spirit", and efforts should be made to open up market, regenerate products, readjust product styles, develop and utilize comprehensively the effectiveness of famous brands, etc.. |
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