haku: @indexterm INTERNATIONAL TRADE / yhteensä: 2170
viite: 225 / 2170
Tekijä: | Ewing, M. Napoli, J. Pitt, L. |
Otsikko: | Managing Southeast Asian brands in the global economy |
Lehti: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 52-58 |
Asiasana: | World economy International trade East Asia Brands |
Kieli: | eng |
Tiivistelmä: | The article deals with factors influencing global branding success and failure. Why has it been such a struggle for these "tigers" to make an ompact on the world market? And what can their marketers do to build successful global brands. |
SCIMA